Know Your Farmer, Know Your Food
The "Know Your Farmer, Know Your Food" Web video series is part of the USDA's program to try to help consumers get in better touch with where the meals on their dinner tables actually come from.
On Wednesday, White House chef Sam Kass made the latest in a number of recent high-profile media appearances in the latest installment of "Know Your Farmer," where he and a group of volunteers set up a series of miniature greenhouses to extend the growing season for the crops on the South Lawn of the executive mansion. (The hoop houses, by the way, are something the USDA announced it will help farmers build to remain productive during the cold season.)
On the menu this winter: spinach, lettuce, carrots, mustard greens, chard and cabbage. Kass calls winter spinach so sweet that it "tastes almost like candy."
So what's the reaction from the public so far?
Well, let's just say muted. Only one person has commented on the video, and it went goes like this: "for this, we are taxed at every turn."
My suggestion: Get a voiceover person who doesn't sound like the guy from movies like "Death on the Highway."